La Dolce Quiz
For the 80th anniversary of the Italian Republic, the Italian Consulate in Tenerife wanted to turn a formal institutional celebration into a moment of real connection. The audience was mixed and not traditionally “gaming-oriented”: entrepreneurs, officers, researchers, institutional representatives and members of the Italian community.
The brief was to create an in-person activation that could break the ice, spark conversation and make guests engage with Italian culture during the event.
Engage, Quiz, Event Activation
The Results
We created La Dolce Quiz, a browser-based live quiz projected on the main screen and playable instantly from any phone through a QR code. No app, no registration, no friction: guests could join in seconds, play the game and compete to reach the top of the live leaderboard.
The experience engaged an audience of hundreds of attendees and generated more than 3 hours of participation during the event. A formal audience quickly turned into active competitors, creating conversation, shared energy and a custom cultural experience built around the celebration.
