Alfa Acciai E-World

In partnership with Alfa Acciai, we’ve crafted a captivating gamified experience for the FUTURA fair in Brescia. Designed to spark curiosity, promote brand values, and attract the younger generation to the steel industry, Alfa Acciai E-World is more than just a game, it’s a statement of commitment to sustainability and innovation.

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The game

The gameplay is straightforward yet captivating, with mobile game-like graphics and arcade-style mechanics. Players can engage in optional quizzes featuring real photos to deepen their understanding of Alfa Acciai’s values and initiatives. Compete for a spot on the leaderboard and win exciting prizes, from an ALFA GAME cap to an exclusive visit to the Alfa Acciai facilities.

Additional Highlights

  • Target Audience: Aimed at ages 16-25, the game is styled to resonate with young adults while incorporating elements from actual Alfa Acciai installations.
  • Sustainability in Focus: Echoing the company’s claim of “Sustainability in the round,” the game emphasizes Alfa Acciai’s long-standing commitment to environmental stewardship.
  • Results and Future Plans: Garnered 1000 leads at Futura Brescia 2023 and is slated for adaptation into an internal academy for cost-effective, game-based learning.