Honda Comic
An interactive comic designed for the promotion of the new Honda Civic Hatchback.
Thanks to the collaboration of various international talents, Revenge of the Biospiders successfully reached its intended millennial audience.
This playable ad was developed as integrated content for Facebook, Instagram and SnapChat.
Branding, Advergame, Marketing
The Results
The concept’s versatility and the innovative launch plan made it memorable, unique and far-reaching.
- 56 million impressions
- 12.5 million views, clicks and page visits.
- With BIOSPIDERS, Honda also became the first OEM to launch a playable Facebook ad—an ad that reached over a million people alone.
