Juke Escape Mission
Prospective buyers discover Nissan Juke features through a spy mission that continues at the dealership.
- Game design
- Web development
- Creative production
Case study / LeadGame
Nissan
Juke Escape Mission · LeadGame
Make product discovery part of the mission.
Nissan introduced the Juke's features through a web advergame that led prospective customers toward dealership visits and test drives.
The objective
The Juke launch needed to turn initial attention into product discovery and a reason to visit a dealership.
AnotheReality and creative agency LatoC shaped the wider Escape the Mission customer journey. Rising Pixel built its opening web advergame.
The experience
Players join the fictional Nissan Intelligence Bureau to extract the new Juke from a hostile facility.
Each short mission requires a vehicle feature, letting players use the car's technology before seeing it in person.
+45% leads
qualified leads
The results
The wider campaign's qualified-lead uplift compares with Nissan's previous national campaign.
The experience opened a journey that continued at dealerships and became a reference for AnotheReality and LatoC when pitching similar automotive launches.
Connect the online challenge to the vehicle.
Turn vehicle features into useful tools.
Each challenge gives players a reason to try a different feature.
Car Locator becomes a route puzzle. Intelligent Around View and ProPILOT cues guide an obstacle sequence. Headlights reveal hidden switches. A Simon-style sequence introduces the Bose sound system.
Continue the story at the dealership.
The browser experience prepares players for hands-on vehicle discovery.
AnotheReality and creative agency LatoC connected web play with an on-site VR mission and AR product exploration. Together, these stages formed one customer journey.
Explore the wider campaign.
AnotheReality documents the connected web, VR, and AR experience in its campaign case study.
Read the AnotheReality case study- Format
- Browser advergame in a web, VR and AR campaign
- Delivery
- Players complete missions before product discovery and a test-drive handoff
- Audience
- Nissan Juke prospects and prospective test drivers
- Campaign partner
- AnotheReality