Ferraro Virtual Showroom
Industrial buyers explore Ferraro machinery remotely through interactive models, specifications, and demonstrations.
- Experience strategy
- Web development
- 3D/product integration
Case study / Promote
Ferraro
Ferraro Virtual Showroom · Browser-based 3D product showroom
Keep machinery available when buyers cannot travel.
Ferraro kept its industrial catalog accessible to buyers through a virtual showroom when factory visits stopped.
The objective
Ferraro normally introduces its machines through guided factory visits.
The studio needed to make that tour available for independent browser exploration while preserving the technical depth buyers require.
The experience
Buyers can inspect videos, technical information, and 3D models for each machine.
Ferraro manages the showroom content directly.
93% sales back
of prior-year sales volume recovered
2.5 hrs
average session length
The results
The virtual showroom restored a sales channel while customers could not travel.
Extended sessions showed buyers using it as a substitute for the visit itself.
Give buyers the detail they need to compare.
Explore the machine one component at a time.
Labeled hotspots connect each component with its supporting material.
Buyers select a point on the model to open a photo gallery, specification PDF, or explainer video for that section.
Bring the factory visit to the buyer.
Large machines stay on the factory floor while buyers examine them remotely.
Buyers can start a video call from the showroom screen when they need personal guidance. This connects independent exploration with a direct sales conversation.
- Format
- Browser-based 3D product showroom
- Delivery
- Self-serve product exploration through video, specs, 3D models, and optional calls
- Audience
- Prospective industrial-machine buyers
- Client
- Ferraro SpA