VBank Superapp Games
Two short mobile games bring new users to the VBank app and give existing customers a daily reason to open it.
Fintech · User acquisition
VBank
VBank Superapp Games
Playable ads and in-app mini-games
The objective
VBank, a financial superapp, needed to attract Millennials and Generation Z and give existing customers a reason to open the app every day.
We proposed playable ads to bring people in, and in-app games tied to a loyalty system to keep them coming back.
The experience
V-Run is a three-lane runner. A short playable ad introduces the app, and the extended version we designed adds abilities, a shop, missions and a leaderboard.
V-Match is a match-three battle. Levels unlock collectible cards with banking facts, and players can challenge friends.
V-Bonus ties both games to the app. Points earned by using VBank, taking daily offers and playing can be exchanged for benefits.
The games run in the browser from a link, with no download. Rewards use soft currency and benefits without cash value, in line with gambling rules.
The results
The proposal links acquisition and retention in one system. The runner brings people in, and match-three levels and V-Bonus rewards give them reasons to return.