Vagabond Wines
The Grape Escape gave Vagabond Wines customers a reason to earn a voucher and visit a bar.
Vagabond WinesEmail marketing · Voucher redemption2023
Email marketing · Voucher redemption
Vagabond Wines
Vagabond Wines
Interactive email voucher campaign
The Grape Escape gave Vagabond Wines customers a reason to earn a voucher and visit a bar.
The objective
Vagabond Wines and Vouch Marketing Agency wanted an email campaign that encouraged visits without distributing vouchers indiscriminately.
The experience
Recipients opened a short grape-catching challenge from the campaign email and received a voucher code after winning.
The interaction made the reward something customers earned.
+250%
voucher redemption
The results
The campaign issued fewer unwanted vouchers while bringing more customers into physical bars.