The Grape Escape
The Grape Escape gave Vagabond Wines customers a reason to earn a voucher and visit a bar.
Vagabond WinesCross-channel marketing · Voucher redemption2023
Cross-channel marketing · Voucher redemption
Client
Vagabond Wines
Creative agency
Vouch Global
The Grape Escape
Cross-channel voucher campaign
The objective
Vagabond Wines worked with creative agency Vouch Global on a web, social, and email campaign that encouraged bar visits without distributing vouchers indiscriminately.
The experience
Recipients opened a short grape-catching challenge from the campaign email and received a voucher code after winning.
The interaction made the reward something customers earned.
+250%
voucher redemption
The results
The campaign issued fewer unwanted vouchers while bringing more customers into physical bars.