
Tap Tap Plátano
Tap Tap Plátano introduces children to Canarian food culture by letting them care for a banana plantation.
ASPROCAN | Plátano de CanariasFood culture · Children's education2022
Food culture · Children's education
ASPROCAN | Plátano de Canarias
Tap Tap Plátano
Mobile educational game
The objective
ASPROCAN wanted children ages four to ten to understand banana cultivation and its place in Canarian culture.
The experience
Players guide Celemín through planting, growing, and harvesting, unlocking facts and protecting crops through mini-games.
A leaderboard and rewards encourage return visits while linking cultivation with sustainable farming and a healthy diet.
13.8k interactions
in the first 30 days
The results
The launch generated interaction with the educational content during its opening month.