Tap Tap Plátano project visual

Tap Tap Plátano

Tap Tap Plátano introduces children to Canarian food culture by letting them care for a banana plantation.

ASPROCAN | Plátano de CanariasFood culture · Children's education2022

Food culture · Children's education

ASPROCAN | Plátano de Canarias

Tap Tap Plátano

Mobile educational game

The objective

ASPROCAN wanted children ages four to ten to understand banana cultivation and its place in Canarian culture.

The experience

Players guide Celemín through planting, growing, and harvesting, unlocking facts and protecting crops through mini-games.

A leaderboard and rewards encourage return visits while linking cultivation with sustainable farming and a healthy diet.

13.8k interactions

in the first 30 days

The results

The launch generated interaction with the educational content during its opening month.

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