Keytruda F1
At pharmaceutical events, visitors raced a VR Formula 1 car where every quiz answer changed how the car performed.
MSDPharma · Event engagement2017
Pharma · Event engagement
MSD
Keytruda F1
VR racing quiz for events
The objective
Pharmaceutical events needed a stand experience that visitors would line up for and that still carried a learning message.
The goals were dynamic learning through quizzes, an effective F1 experience, and data on the people who took part.
The experience
Visitors sit in a physical single-seater, put on a VR headset, and race a Formula 1 circuit in realistic graphics.
Quiz questions appear during the race, and the answers affect the car's performance.
The results
The simulator travelled to many events, especially pharmaceutical trade fairs, and was built to collect data on participants.