Minions: The Rise of Gru
A playable ad invites film audiences to interact directly with the characters of The Rise of Gru.
Universal PicturesEntertainment IP · Playable ad2022
Entertainment IP · Playable ad
Universal Pictures
Minions: The Rise of Gru
Character-led playable ad
The objective
The film campaign needed a lightweight browser experience built around its recognizable cast.
The experience
Players tap the Minions before they float away.
Gru, the Minions, and the film's bright visual language make the interaction understandable without a download or lengthy tutorial.
The results
The campaign gained a short playable touchpoint that turns character recognition into immediate participation.