Honda: Revenge of the Biospiders
Honda introduced the Civic Hatchback to millennial audiences through an interactive comic distributed across social feeds.
Automotive · Social playable campaign
Honda
Honda: Revenge of the Biospiders
Interactive comic playable ad
Honda introduced the Civic Hatchback to millennial audiences through an interactive comic distributed across social feeds.
The objective
Honda needed launch content that would hold a millennial audience's attention beyond a conventional vehicle advertisement.
The experience
International illustrators and writers created a story told through playable illustrated scenes.
Distribution across Facebook, Instagram, and Snapchat brought the narrative directly into social feeds.
56M impressions
impressions
The results
The campaign reached its intended audience through a format adapted to social browsing.
A versatile concept and coordinated launch plan supported the campaign's reach and memorability.