Hire Rush
Game2Value introduced its HR and employer-branding services through a retro recruiting challenge.
Employer branding · Lead generation
Game2Value
Hire Rush
Retro arcade LeadGame
Game2Value introduced its HR and employer-branding services through a retro recruiting challenge.
The objective
Game2Value needed a campaign that made hiring concepts understandable while introducing prospective customers to its services.
The experience
Players guide a recruiter through a 2D city, collecting candidates while avoiding rival agencies and toxic profiles against the clock.
The arcade challenge makes labor-market concepts tangible before directing players to Game2Value's services.
60% completion
completion rate
28.3%
used the Share score feature
35 sec
average session length
The results
A short test with more than 100 participants measured completion, score sharing, and session duration.