Good Girl Sûpreme Experience
Carolina Herrera has become one of the world’s most distinguished designers, garnering numerous accolades and high-profile fans for her signature sophistication and quintessential American elegance. The luxury brand hosted a virtual exclusive experience for its industry to present the new perfume “Good Girl Sûpreme”. We created a revolutionary way to present it.
Virtual Experience, ÜConsole, Advertise, Promote
About the experience
“Virtual experience to advertise and promote”.
Many influencers and relevant marketing groups were part of the event, which was completely made by Zoom to connect people around the globe. Our idea was to promote the brand with an “escape room” style storytelling experience, in this way giving a revolutionary concept of how to bring to the participants an exciting way to experiment with the brand new product.
The core of the event was taking part in a team-building ÜConsole experience seasoned with compelling storytelling with a dual purpose of teaching and advertising about the main product.
