Good Girl Sûpreme Experience
Carolina Herrera introduced Good Girl Sûpreme to a remote industry audience through a collaborative launch mystery.
Carolina HerreraLuxury beauty · Virtual PR activation2021
Luxury beauty · Virtual PR activation
Carolina Herrera
Good Girl Sûpreme Experience
Narrative mystery game
The objective
The fragrance launch needed to bring its audience together when a physical gathering was not possible.
The experience
A Zoom event combined escape-room storytelling with a team challenge on ÜConsole.
Created with Pelonio, the narrative introduced the product through clues guests solved together.
The results
Hundreds of influencers and marketing professionals participated from around the world, allowing the launch to reach its industry audience without a venue.