eToro Playable Ad Campaign
Playable ads and mini-games helped eToro make cryptocurrency trading and social investing easier to understand.
eToroFinance · Financial education2018
Finance · Financial education
eToro
eToro Playable Ad Campaign
Playable ads and educational mini-games
The objective
The campaign aimed to build awareness of financial concepts such as cryptocurrency trading and social investing.
The experience
One playable ad turned a football challenge into a branded interaction. Another introduced cryptocurrency symbols and invited players to join eToro.
+35%
ad engagement rate
The results
The campaign increased platform sign-ups and improved users' understanding of key financial concepts.