Doc in the Box
PharmaExpo visitors explored the savings behind generic medicines through DocGenerici's DocDrop Arcade.
Pharma · Event engagement
DocGenerici
Doc in the Box
Retro arcade savings game
PharmaExpo visitors explored the savings behind generic medicines through DocGenerici's DocDrop Arcade.
The objective
DocGenerici needed to explain a financial benefit quickly and encourage repeat participation at its stand.
The brief drew on industry benchmarks showing playable advertising click-through rates several times those of static ads.
The experience
Players move a container to catch falling DOC-branded items. Each catch increases a visible savings score.
The design draws on early-1980s arcade cabinets, with rules visitors can understand as they start.
The results
The activation delivered the savings message within the time needed to catch an item.
Instant access and repeat play let stand visitors discover the benefit without a presentation.