Brembo Playable
Brembo connected social-feed participation with its virtual launch through a playable braking challenge.
Automotive · Virtual event activation
Brembo
Brembo Playable
Meta playable ad
Brembo connected social-feed participation with its virtual launch through a playable braking challenge.
The objective
Brembo needed an accessible entry point to Brembo Next while restrictions limited physical events.
The experience
A Meta playable ad takes users from their social feed into a braking mini-game inspired by driving-school challenges.
A clean stop unlocks a digital prize on the Brembo Next website, connecting the ad directly with the event.
20% visitors
of event visitors engaged
The results
The playable ad became a source of event visitors alongside conventional promotion.
Brembo later used the format as the basis for a standalone trade-show game.