Alfa Acciai E-World
Alfa E-World connected circular steelmaking, audience participation, and lead capture at Futura Expo 2023.
Industrial · Trade show activation
Alfa Acciai
Alfa Acciai E-World
Live activation
Alfa E-World connected circular steelmaking, audience participation, and lead capture at Futura Expo 2023.
The objective
Alfa Acciai needed to stand out on a crowded industrial trade-show floor and introduce the steel industry to younger visitors.
The Futura Expo brief combined brand storytelling and lead capture in an activity visitors would choose to join.
The experience
Players operate a crane, move materials, and build energy recipes for electric furnaces within a circular steelmaking setting.
Arcade controls support iPad play and a shared event screen. Optional quizzes use Alfa Acciai imagery to connect scores with sustainability and the circular economy.
1,000+ leads
leads from a single event
The results
Visitors joined the leaderboard and shared their details through the activity, connecting booth participation with lead capture.
Alfa Acciai later considered adapting the format for its internal academy.