AgriQuiz
Event visitors explored an agricultural machinery brand's products through a competitive virtual tractor quiz.
Agriculture · Trade show activation2023
Agriculture · Trade show activation
AgriQuiz
Competitive tractor quiz
The objective
The agricultural machinery brand needed to inform potential customers and give stand visitors a reason to participate.
For context, industry benchmarks put interactive attention in minutes and static-ad attention in seconds.
The experience
Visitors join a ÜConsole quiz from their phones, with no installation or wait for a shared device.
Company and product questions power a virtual tractor showdown. The player with the most correct answers wins.
The results
The stand activation made the brand's catalog the basis of the competition, giving visitors an active way to explore product knowledge.