Hankook Race Experience
Motorsport fans compete for a trackday opportunity through a browser rally contest.
- Game design
- Web development
- Creative production
Case study / Promote
Hankook
Hankook Race Experience
Give racing fans a reason to enter and return.
The objective
Hankook and HUB09 wanted to hold attention long enough to collect contact details.
The format needed to reward speed and sustained participation through a genuine competition.
The experience
Players register and race three timed laps in a pixel-art rally car that draws on arcade nostalgia.
The results
The fastest drivers qualified for a real trackday with Italian rally champions and Hankook Italia.
Rising Pixel reused the build for a smaller Christmas campaign, extending one production across two activations.
Keep the contest active throughout the campaign.
Release fresh tracks in stages.
Up to four tracks gave returning players new times to challenge.
Players could replay each track to improve their fastest valid time. The leaderboard carried that competition through the contest calendar.
- Format
- Racing LeadGame
- Delivery
- Sign-up, three-lap race, and leaderboard qualification for a real trackday
- Audience
- Motorsport fans and prospective Hankook leads
- Client
- Hankook
- Agency
- HUB09