Vagabond Wines

The Grape Escape is an interactive game was designed to promote Vagabond Wines, turning brand engagement into a fun challenge.

In collaboration with Vouch Marketing Agency, sought an innovative method to generate and redeem vouchers in their venues. The traditional approach of direct voucher downloads lacked engagement and brand interaction. 

The challenge was to entice people to engage with the brand in a more dynamic way, transforming the voucher redemption process into a rewarding brand experience. The goal was to not just offer a discount but to make obtaining it a memorable part of the customer’s journey with Vagabond Wines.

Advergame, Brand, Promote, Inmersive

The Results

  • Higher redemption rates, with fewer vouchers issued but more claimed
  •  Increased foot traffic to physical locations.
  • Stronger brand recall through interactive participation.

Screenshots