Eco-Friendly Instagram Filter
Instagram users could explore and share sustainability choices through a branching camera-based story.
Spark ARSocial media · Sustainability2019
Social media · Sustainability
Spark AR
Eco-Friendly Instagram Filter
Interactive Spark AR filter
The objective
Rising Pixel wanted to test Spark AR as a format for sustainability storytelling through a short game.
The experience
Users answer with head movements to open branches of the “Are You Eco-Friendly” story inside Instagram.
The interaction lets people explore eco-friendly decisions and share the experience.
The results
Rising Pixel released the filter under its own brand, creating a testbed without a client launch schedule.
The experiment demonstrated how an AR filter could carry both a branching narrative and a sustainability message.