Doc in the Box

DocDrop Arcade’ is a captivating gaming experience designed for the PharmaExpo event, combining elements of nostalgia and modern design to convey DocGenerici’s key message: ‘By choosing generic products you save money’.

Arcade, Assesment, Engagement, Pixel Art, Retro

The project

Inspired by classic arcade games from the 1980s, the game invites participants to control a virtual container with the objective of collecting items that fall from the top of the screen. Items include DOC logos and branded drugs; collecting the former increases players’ ‘savings’ in points, while the other items do not affect the score. The game is simple yet addictive, designed to be instantly accessible and offer a high level of re-playability.